Wine.com is a virtual storefront aiming to “promote the wine lifestyle, through innovation” (Wine.com, 2016a). These innovations include a website incorporating Next Generation Catalogue (NGC) features (Yang & Hoffman, 2010; Yang & Hoffman, 2011), design elements and calls-to-action that foster user engagement (Simonson, Smaldino, Albright, & Zvacek, 2012). However, critical departures from web design best practices undermine some aspects of accessibility (Simonson et al., 2012; Taylor & Jourdrey, 2009; Yang & Hoffman, 2011; Zhang, 2016a, 2016b). Other innovations include inventory more extensive than typical wine retailers, combined with a distributed shipping network specialized in handling volatile products and responsive to state/interstate shipping regulations (Wine.com, 2016b). The Wine.com website combines design elements, interactive features and discovery/engagement tools that effectively replicate the in-person shopping experience for users (including direct access to experts), and, importantly, redefine shopping experience by enabling users to engage in new ways not possible offline (Puentedura, 2014).
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To examine similarities and differences between WorldCat (www.worldcat.org) and NEOS (University of Alberta) (http://neos.library.ualberta.ca) catalogues, four topic searches were performed and corresponding surrogate records selected in each for comparison. Search topics and strategies were designed to retrieve surrogates for information resources of different format and granularity, with varying subject specificity and spelling conventions or etymology (to assess authority control and controlled vocabulary) (Taylor & Jourdrey, 2009).
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Rural public libraries connect the communities they serve to the larger world outside, while responding to unique local priorities and needs. The Morinville Community (Public) Library (MCL) provides a third space (Lankes, 2012, p. 85) where community members can come together to share ideas, contribute to collective cultural resources, pursue lifelong literacy, access knowledge infrastructure (via technology), and generally engage in community-building.
MCL provides comprehensive reference and information service, including readers’ advisory and community outreach (Tyckoson, 2008, p. 130-134), and programming that responds to diverse market segments (Koontz, 2008, p. 81), appropriate for a public library. MCL is a warm and inviting public space for all ages, and is stiff competition for the Chapter’s bookstore a seven-minute drive away (Koontz, 2008, p. 80).
This report summarizes demographics and metrics relevant to MCL, and provides observations and reflections on MCL’s physical space and layout; collections (physical and virtual); programming; marketing; and web presence.
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